My decision to start blogging started with a desire to publish a book. I went the traditional route and spent about a month writing a book proposal, and submitting query letters to agents.
I got lucky and landed a phenomenal agent. He told me he could sell my proposal to a small publishing house now, but would prefer to market it to one of the big publishing houses later.
His advice was that while I had a solid idea and credentials, I lacked a platform. A platform is essentially a bully pulpit to transmit ones’ ideas. As part of this platform-building, he encouraged me to start a blog.
Since I am a numbers guy, I instantly focused on quantitative measures of performance. In the blogosphere, one can use monthly page views as one proxy for a blog’s success. In the process of building my blog and finding ways to increase traffic to my site, I learned the following 10 lessons in the first few months.
For what it’s worth, here they are:
Leverage the media to drive traffic to your site
Title for search when you search for a title
Leverage social media as a distribution platform
Take advantage of the news cycle
Leverage your personal and professional networks
Posts follow a Pareto, not a Gaussian, distribution
Use multiple media to engage your audience
Convincing the Audience to Stay
9. Generate unique and interesting content
10. Build a community
Over the next few weeks, I will address each of these topics in detail.
These lessons have been helpful for me. I hope they are helpful to you as well.