I discovered another fun application this week called the F Score Brand Personality Test via Sally Hogshead’s book, Fascinate: Your 7 Triggers to Persuasion and Captivation. My favorite Canadian blogger recommended the book as a good way to help develop my blog’s brand. Hogshead identifies seven triggers: power, trust, mystique, prestige, vice, alarm, and lust. She believes that each “trigger leads to a different style of communication, and a different type of relationship.” The better people hone their personality’s fascination triggers, the more effectively they can deliver their messages.
The application administers a brief test that asks users 28 questions about their personalities. The application scores their answers to determine “which fascination triggers [they] naturally apply, which others [they] should consider, and how to refine them to become more persuasive.”
My primary and secondary triggers were power and prestige, respectively. My dormant trigger, the one I’m least likely to apply in my personality and behavior, is passion. Interestingly, according to Ms. Hogshead, having passion as a dormant trigger indicates that one’s “style of interaction tends to be more intellectual than ‘warm and fuzzy.'” Someone with this style prefers “to approach challenges rationally and methodically, rarely making decisions based on gut instinct.”
Hogshead has three videos that briefly describe these triggers:
There must be something to her methodology, because it describes my blog to a tee. Below are more detailed results.
I encourage folks to take this “fascinating” test and post them on this site.