What Are Your Personal Brand’s Triggers?

I discovered another fun application this week called the F Score Brand Personality Test via Sally Hogshead’s book, Fascinate: Your 7 Triggers to Persuasion and Captivation. My favorite Canadian blogger recommended the book as a good way to help develop my blog’s brand. Hogshead identifies seven triggers: power, trust, mystique, prestige, vice, alarm, and lust. She believes that each “trigger leads to a different style of communication, and a different type of relationship.” The better people hone their personality’s fascination triggers, the more effectively they can deliver their messages.

The application administers a brief test that asks users 28 questions about their personalities. The application scores their answers to determine “which fascination triggers [they] naturally apply, which others [they] should consider, and how to refine them to become more persuasive.”

My primary and secondary triggers were power and prestige, respectively. My dormant trigger, the one I’m least likely to apply in my personality and behavior, is passion. Interestingly, according to Ms. Hogshead, having passion as a dormant trigger indicates that one’s “style of interaction tends to be more intellectual than ‘warm and fuzzy.'” Someone with this style prefers “to approach challenges rationally and methodically, rarely making decisions based on gut instinct.”

Hogshead has three videos that briefly describe these triggers:




There must be something to her methodology, because it describes my blog to a tee. Below are more detailed results.

Source: sallyhogshead.com

I encourage folks to take this “fascinating” test and post them on this site.

About Sean Patrick Hazlett

Finance executive, engineer, former military officer, and science fiction and horror writer. Editor of the Weird World War III anthology.
This entry was posted in Blogging, Business, Media and tagged , , , , , . Bookmark the permalink.

10 Responses to What Are Your Personal Brand’s Triggers?

  1. Crimson Wife says:

    My primary trigger was “mystique”, and my secondary “trust”, with a dormant of “rebellion”. I have to wonder how much being brought up in New England has to do with the result. New Englanders tend to be a bit guarded and slow-to-warm up, and traditional (dare I say boring?) It would be interesting to see the geographic breakdown of the various types.

  2. Chris Van Trump says:

    Primary of Mystique, Secondary of Alarm, and Dormant of Power.

    Not too inaccurate for a 28-question test, really.

  3. Scott Erb says:

    Primary: power. Secondary: rebellion. Yikes, I’m going to lead a revolt and make myself dictator. Dormant was trust. You won’t be able to trust me when I take over 🙂

  4. Vern R. Kaine says:

    My results changed over the past few months. Originally I was power and trust, now I’m mystique and power. My dormant used to be prestige, now it is trust.

    It’s an interesting shift. I was focused more on advisory and intellectual tasks before, and as of the past few months have been heavily focused on creative tasks on a project that we’re expecting to disrupt the status quo. Only 28 questions, but interesting nonetheless.

  5. Vern R. Kaine says:

    Thanks for the kudos, btw!

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