During the twentieth century, military strategists fought war in four domains: land, sea, air, and space. With the internet revolution of the late twentieth century, they faced war in a fifth domain: cyberspace.
Similarly, politicians campaigned in four domains: in person, in print, on the radio, and on television. Now, they must master the cyber domain, as political campaigners on both sides of the aisle gear up for another colossal contest over who will become America’s next president.
In the last such contest, the Democratic Party dominated the GOP in cyberspace.
However, the Republicans quickly bridged this gap in the 2010 Congressional elections. According to Pew, “among social networking site users, 40% of Republican voters and 38% of Democratic voters used [social networking sites] to get involved politically.” Additionally, Tea Party supporters were more likely than any other group “to friend a candidate or political group on a social networking site during the 2010 election.”
Pretty interesting for a group of people, whom the President believes “cling to guns or religion” because they are “bitter.”
In one of the initial salvos of his campaign, President Obama posted the following YouTube video to encourage supporters to view a livestream of his townhall visit to Facebook today at 4:45 pm EST.
Thus far, the response by his Facebook followers has been lackluster. As of Tuesday afternnon, out of President Obama’s 19.3 million Facebook fans, a little over 22,000 signed up to view the townhall meeting.
Either way, the technological arms race between the two political parties should prove interesting as the 2012 election campaign intensifies.